Presentation The K&F Concept 55mm UV Filter was supplied in a nice retail style silver cardboard box with a funky design, branded at front and rear and with the size etc displayed on the rear of the box. First Impressions When opened the box contains a semi-transparent plastic case which has the lens filter with lens cap and a microfibre cleaning cloth which is itself sealed in a tear open plastic sleeve and finally a small wrist strap with fastening loop. The package is well presented and the parts all look to be of excellent quality, details of the brand, size and type are all presented on the outside edge of the filter, and the lens cap also has branding. Day To Day Use I replaced an old with slight faint scratches filter on my Nikon camera with the K&F one supplied and the fit is perfect, the threads run easy and it looks every bit the professional piece, whilst the cap is a solid and tight fit to the filter and does the job of protecting it very well. This is my first K&F filter so I did not know what to expect, but this surpassed my expectations with a clear, sharp image and good resolution and I have had no issues with tainting of colours using it. Summing Up Whilst a new filter brand to me, I am very pleased with the lower cost, build quality and neutrality of this K&F filter and will definitely seek out the brand. Recommended.