I own several other RGB LED "pocket lights" like this. All of them are at least 2x the cost of this one. So I can imagine the folks looking at this are probably not working from an unlimited budget, but who want to expand their lighting capabilities without expanding their debt too much.If you've looked at all the $70-$100 RGB LED lights and found them outside your price range, you definitely need to take a look here. All the important features (warm to cool white, and 1-360 choices for RGB with 1-100 choices for brightness. And built-in cold shoe mounts on all 3 sides for adding more of these (or anything else that will go there). And the display is a very nice (OLED, I think) one. The button controls make it a bit slow to get where you're going sometimes, but...it's $30. There is great value here.No fancy modes like "simulated lightning" so if you're looking for a full featured video light, you'll need to spend a bit more. But perfect if you do creative photography projects and are looking to add a splash of color. I may have more expensive lights in my bag of gear, but that doesn't mean this is getting tossed out by any means. This is a great little light, which covers the most important bases, and doesn't break the bank.