I've been seeing these around for sale more and more and finally my curiosity got the better of me and I have to say I'm darn glad it did! This is such a handy Gadget. First off, I barely lost my phone since having it cuz I pretty much just wear my phone around. Super useful when I'm walking my dog and stuff because as a woman of course my pants don't come with pockets. Also handy with your doing anything that requires you have your hands free but have your phone handy. It's great, you always know exactly where it is and you have it right there if you need it. Don't even have to think about it.I decided to go for this one in particular because it's got a couple extra connections some other models I've seen don't. They've actually come in handy for me too like for clipping my keys too. I don't have another Gadget like in the picture that I need to carry on it but I could certainly see that happening in the future and if so then hey, I can have right there handy just like my phone. And when I'm not using the extra clips I kind of folded the Third around itself and clipped it to one of the higher clips so it lays pretty flat with the rest of the Rope , if that makes any sense.It's also a real Cotton rope and I just love how that feels you can tell that all the hardware on here is and I expect this thing to last probably as long as I do. Not to mention I love the fact that it's got so many and things on it - like all the Rings are actually rain clips so you can unhook them and get pretty darn creative with this thing if you want to. It's crossed my mind that this would make a really good emergency leash if my dog got loose or something. I absolutely love stuff like that that has so many options to it that if you find yourself in a bind there's probably some way you can figure out how to use it to help yourself that's different from just that's plain function. And with the hardware being so sturdy and everything I'm pretty sure it's going to come in handy for some things here and there. Although it's doing just great as a phone holder too.It was super easy to install the phone part as well. You definitely need to have a case on your phone to use it, but basically you just put it between your phone and the case so that the small tab with the d-ring is sticking out near your power port. It doesn't get in the way of charging at all, and it doesn't add much to your phone so if you're not feeling like using the whole rope it's really not annoying to have that little tab there or anything, you barely notice it. You don't have to worry about taking it off and putting it on or anything. It's pretty clever really, there's no adhesive involved or needed yet it holds the phone totally securely. Plus it may look like your phone is dangling out there for any Thief to snatch but there really isn't any way for them to possibly get your phone off this short of unclipping the carabiner something which I'm sure you notice if somebody tried.Before I got it I would have said it's priced at the high end, but after getting it and using it and seeing how high quality all of the parts are and just how cool a thing it is, and handy to boot, and how much potential it has for being the thing you need and some random situation you didn't see coming I honestly think it's worth every cent. This is my new favorite thing!