Anyone who’s been taking pix/vids for awhile can tell you how important it is to keep the camera fixed. Hence tripods, that do this. The trouble with tripods is that the better they are the larger and heavier they are. I had a Gitzo that was amazing and on the top of an iceberg or a rocky ledge or mountaintop there is literally nowhere else to stabilize the camera. But in many other locations there are highway signs, guardrails, tree branches and the like and that’s where a mount like this comes in. Commonly know as “monkey tails” for obvious reason, they can looped/coiled/fixed on something and then the camera will stay put. They make tripods with flexible legs as well but the ultimate in simplicity and reduced size and weight is a “monkey tail” or “monkey bar” like this.I needed one so I ordered this and it was delivered in excellent shape in professional packaging just 3 days later. This is a very simple but solidly-built device. Of course one cannot see under the black silicone/rubber coating but it is supposed to be flexible aluminum which it may be as it is quite light. It bends and holds very effectively to/around almost anything. The MagSafe attachment works as well as any other MagSafe magnet I have used: it’s very strong and holds a phone or other ferrous metal object well and not only cellphone but lights and other things often now incorporate magnets for this purpose. Or put the supplied adhesive iron ring on whatever you want; I have one on my iphone case. You can also take off the MagSafe attachment and use the 1/4 inch screw to attach the supplied GoPro-style mount or put anything with a 1/4 inch screw hole on it like a small camera, light, microphone or whatever that is not too heavy. I have an attachment that accepts a 1/4 inch screw and in turn allows things to be attached by a shoe mount. So this is really three things that greatly increase versatility for anyone using cellphones or other small cameras or who want to place other devices – lights and microphones mostly – for pix and vids: the flexible “monkey tail/bar,” and the three mounts: 1/4 inch screw, the cellphone holder and the GoPro-style prong receptacle. The latter two you can also use on other tripods and things with the 1/4 inch screw. Lots of options!PLUS you get a remote shutter which, if you don't have one, is a must anyway and you need one anywhere/everywhere you're likely to be taking pix and vids. The one supplied with this item works fine. At least I've had no problems with it. They are pretty simple devices. The lanyard also supplied with this I'm unsure of what to do with it. Put it on the monkey tail? Or on one of the mounts? But always nice to have a spare lanyard.This product was $25.99 at the time of this writing. I think it’s presently a good value compared to the quality and features of other devices now available.