For the price this is a GREAT fitness tracker.Color Screen - Good color for feedback that's visible in sunlightTracking - Great automatic tracking for everyday steps that includes number of steps, kilocalories, and miles (or kilometers)Training Mode - Four modes for walking, running, biking, and hiking for tracking things beyond every stepsHeart Rate - light based heart rate monitor that's accurate (although takes a few seconds to get rolling) and can be set to an automatic mode to gather throughout a workout or throughout the dayCall Notifier - Notifies you of calls and shows you who is callingText Notifier - Shows you the leading text of a text on the tracker, which again is awesome for the price of the trackerSleep Tracker - Tracks your sleep and is comfortable to wear while sleeping (it's not too narrow that it digs into you wrist - the flat design really works great for this)Stopwatch - Neat stopwatch featurePhone Finder - If you've misplaced your phone you can quickly get it to ping from this deviceMAC Address Display - You can easily display the Bluetooth network hardware address to determine which device is which if you have this communicating to software that tracks more than one tracker.Software - Definitely scan the QR code in the package if you're on Android, as the older app comes up first when you search. This is a step about the company's previous application and allows you to adjust a great number of the settings on the device. It also synchs with Google Fit.If you want an accurate, low-cost but high functioning, high feature fitness tracker, it's hard to beat this one.