The truth is that the reputation of this brand is really good. At least, for me, it is one of those manufacturers that have quality products at a relatively reasonable price, and that allow us to have almost professional capabilities in an acceptable price range. It has lights and shadows, never better said, but I think the positive is better. THE GOOD THING: - It allows you to add color to backgrounds, create dramatic effects or simulate specific environments (such as neon lights or nightclubs), crucial for creative videography and product photography. - The colors and transitions between them are really smooth and very progressive. - It has a high CRI (Color Rendering Index) value that ensures that the colors of your subject are seen naturally and accurately, minimizing color correction work in post-production. If you dedicate yourself to this you will know that it is a great plus. - With the Integrated Battery, you'll have maximum portability and independence. It eliminates the need to carry external batteries or cables, ideal for outdoor shooting or vlogging. - Includes preset modes that you can pre-set - Its size is perfect for use as a discreet fill light in close-ups. WHAT CAN BE IMPROVED: - Although powerful for its size, it doesn't have enough power to illuminate a large area or to overcome bright ambient light (such as outdoor sunlight) but indoors, it's really remarkable. - The battery is not interchangeable. Once the 5000mAh battery runs out, you have to wait for it to charge. In prolonged use, a fixed internal battery can be a major drawback, unlike those that use interchangeable batteries - Being a bare LED panel, the light can be quite harsh and create marked shadows, especially in close-ups. Often you need to add an external diffuser (not included) to soften it, although I like it. I really liked it and for taking night photos, it's a highlight. It lights up very well and you can take truly original photos with it.