I'm well acquainted with this brand, which is rapidly gaining ground in the photo and video accessories sector. I've already purchased ND filters and a lens cleaning kit, and I can say it's a solid brand with excellent value.
The strap arrives in a simple, unfinished cardboard box. The simplicity of the packaging, in this case, is intentionally in keeping with the product's green image, reminiscent of rope. It features leather inserts and details, thus not trivializing the product (it's just a shame the strap is made of nylon...).
Straps of this type are becoming increasingly popular as an alternative to the classic leather ones that come with the camera, as they're more comfortable and softer: the round section compresses under the weight of the camera and relieves pressure on the neck. They also look better (but this is a completely subjective matter).
The 1-meter length is perfect for virtually everyone and makes up for the lack of adjustment found in traditional, and therefore longer, straps.
I preferred to attach the two steel rings directly to the camera's eyelets, rather than using the traditional spacer triangles that would inevitably make noise. The leather protectors do a great job of protecting the camera body from scratches.
Overall, this K&F Concept item also offers excellent value for money. True, the cord is made of synthetic material, but at this price, you really can't find anything better!