My ex regularly takes our two sons to the golf course. His own father did that to him and his brother. A lovely way to spend a day strolling in a beautiful setting and chatting with our boys and learning about their lives. This range finder was a way for me to contribute as I don't play golf and don't really have much of an interest in the sport. But after I gave it to my ex for his next golf date, I heard from him that it was great. He's always been old-fashioned, like his dad - he eyed the hole and gauged his shot, but after using this cool little device for the first time he was amazed by all the features that gave him tons of information on how to Example the magnification so he can zoom in to check the tricky parts of a hole that can give you trouble or the touch screen and he loved the voice speaking to him so he didn't have to check the distance, taking the rangefinder from his eye - He could just listen to it. In addition, the little guy is lightweight, so transporting it on the golf course is no problem at all. One of my sons plays golf regularly with a group of guys he works with and told me he would take this range finder with him next time he played. Now I realize that this can be used for different purposes, for example hunting, but it really is an ideal and extremely useful tool for golfers. Considering what golfers pay for their clubs and club memberships etc, this unit is quite reasonably priced given its performance.