This filter is the cinema. Its the perfect strength for any video work and photos as well although the 1/8 might be better for regular client work. Watching footage shot with this filter is an experience in itself. Quality retention is spot on. My only regret is not buying the 82mm so I wouldn't have to buy more than one. I would recommend this for anyone looking for that "Cinematic Look". This is it. This is the cinema.

I start by saying that this filter will remain forever on my Canon 24-70 and that I am satisfied and amazed by the effect it gives to my photographs.
The filter comes in a hard case that already differentiates it from low-end filters: it is comfortable to use and has a non-slip part with different notches for multiple filter sizes. The construction is excellent and can be seen immediately from the layer applied to the surface which is a professional tool.
If you are a photography geek like me, to give an effect similar to diffusion / glow, you have already tried things like petroleum jelly on the lens, stockings pulled on a filter or various films. Here this filter is anything but. It has a sneaky effect and does NOT degrade the image. The edges remain sharp while the colors seem to fade slightly inside the photo, restoring the quality that was had with the use of film: really nice! I bought it for photography in broad daylight, but surely one of its best applications is with lights at night where you can appreciate more this diffusion of color and brightness. Despite being an overused term, this filter lends an organic feel to digital photographic pulp. I would like to point out that it does not have a blatantly and vulgarly widespread effect, but visible without attracting attention. Highly recommended for videos too!

You can see from the images, this makes your image more cinematic, it does add a bit of a soft touch to your images. This filter paired with my Sony A7S III and 24-105mm F4, gives me a whole new perspective! So happy with this purchase!

Le da un toque brutal a la imagen y la construcción es muy buena. Confianza 100%

Does what it says for a very affordable price

These are considerably cheaper than the tiffen black pro mist filters, are much thinner, and seem to have pretty much exactly the same performance when shot side by side

SO NICE! It's most noticeable in brighter/sunnier conditions but this just adds a very nice soft look to photos that cuts the editing process down and makes a very peaceful looking photo! Definitely best to look at a shoot beforehand when deciding whether or not to use it just because it wouldn't be suitable for everyone's style but if you're looking for something to add a very nice and soft glow to the light in your photo then this is honestly perfect!

An absolute necessity if one is recording or photographing people for interviews or portraits. Today's hi-resolution digital sensors are simply not flattering to the skin. Yes, for stills one can soften skin in post, but it is more challenging to do that in video. 1/4 Filter is strong enough to flatter the skin, but doesn't over-soften the entire image--it is good for both men and women, although 1/8 Filter would work as well, but be a bit more subtle.

Fácil de instalar y con un efecto de floración notable cuando se utiliza con plena luz del día. Funciona aún más suavemente al amanecer

This glass filter fits well. The quality is superb. It comes with a case as well. Perfect diffusion filter for my 90 mm sony lens.